ANALYSIS & STRATEGY
Strategic employer branding, HR-communication
YOUR PATH TO A BRILLIANT EMPLOYER BRAND
Every company has its unique character – get the attention you deserve!
We create an appealing candidate journey to minimize distances between you and your target group.
Employer branding supports your target group in understanding what you stand for as a company, where you want to go and what makes you special. This is how people who fit together also get together.
We believe that a strong brand has an irresistible power of attraction. From experience we know that every company has its identity, which is second to none. Let’s discover your uniqueness and increase your attraction as an employer!
WELCOME TO IVENTA EMPLOYER BRANDING.
EMPLOYER BRANDING – ANALYSIS AND STRATEGY
We identify your strengths for a unique positioning as an employer
We analyse your current company perception, localize precisely your position with the help of attractiveness factors and design a unique value proposition. This will make your singular position on the market clear. On top we develop strategic communication concepts to send the right messages to the right target group along their candidate journey on the appropriate media channels.
EMPLOYER BRANDING - ANALYSIS UND STRATEGY
Employer Branding Strategy
- Capturing the corporate perception and attractiveness factors (internal survey, management interviews and focus groups)
- Developing the employer brand with the help of the employer value proposition
- Working out HR marketing personas for a targeted communication
- Embedding the strategy within the firm and also into the external communication
Strategic HR Communication
- Establishing the content of your employer communication
- Mapping individual messages for your target group
- Designing of external communication activities by creating a media and content concept
- Creating your social media presence
PERSONNEL MARKETING & HR COMMUNICATION
Present and communicate your employer brand powerfully – internally and externally
Tactical measures and operative implementation – the characteristics of your employer brand need to reflect alongside the whole candidate journey, throughout every communication channel. We immediately realize the necessary measures and take over the operative implementation and planning to appropriately place your messages on every communication channel.
PERSONNEL MARKETING & HR COMMUNICATION
HR Communication
- graphic and textual design of advertising materials (e.g. folders, online material, etc.) for HR communication and personnel marketing activities
- Internal communication (e.g. employee referrals)
Career Website
- Content conception
- Graphic and textual design
- Project management (e.g. coordination with third parties)
Storytelling & Video Production
- Design & storyboard
- Support during the video shoot
- Project management of individual videos and whatchado
PERSONNEL MARKETING & RECRUITING MEDIA CAMPAIGNS
Your employer brand alongside the candidate journey presented in the own particular media mix
It’s a big challenge to get target groups and specialists enthusiastic about you as an employer. We are your reliable project partner for individually planned personnel marketing and recruiting campaigns – in planning, implementation and optimization. The perfect media mix as well as the fitting content is the key to success. We create your own particular media mix, your roadmap and advertising material for an operative implementation of your campaign.
Personnel Marketing & Recruiting Media Campaigns
Conception, planning & management of personnel marketing and recruiting campaigns.
- Planning the particular media mix
- Online marketing & programmatic advertising
- Social-media-advertising
- Google AdWords
- Out of Home
- Commercials for radio, TV & cinema
- University marketing
- Conception, copywriting, graphic & production
- Operative implementation, ongoing supervision and optimization, reporting
SOCIAL MEDIA
Interactive communication with the target group for authentic business insights
LinkedIn, XING, kununu and more – there is a variety of social media platforms focusing on HR communication and recruiting. Your presentation will be planned strategically, tactically-well implemented and operatively supervised – beginning with the content and ending with the technical implementation. Interactive, authentic and appealing – we will present your employer brand to potential candidates on significant social media channels. Hereby we support you inthe content creation to improve your company profile’s presence, as well as in the editorial work and your new digital discourse in virtual space.
SOCIAL MEDIA
Your social media presence on LinkedIn, XING/kununu, Facebook, Instagram & Co.
- Developing the strategic orientation
- Setting up the social media presences
- Content creation
- Technical implementation
- Editorial work & moderation
- Editorial plan
- Postings and news updates
- Sponsored content
- Reporting & tracking
CASE STUDIES
Social Media for the Erste Group and Erste Bank
Sustainable and international recruiting as well as conversational communication via LinkedIn while continuously presenting the employer brand authentically with up-to-date business insights.
Apprentice campaign for Verbund
Presenting Verbund as a desirable training organisation throughout locational and relevant media channels while addressing potential apprentices and co-decision-makers.
Career website for the Niederösterreichische Versicherung
A career website including video production to present the NV as an employer from an emotional and different angle to inform potential applicants.
Image campaign by means of Fullsite Branding for OÖ Gesundheitsholding on willhaben.at
Strengthening the image and refining the external perception of OÖ Gesundheitsholding as an attractive and values-based employer in Upper Austria by means of targeted banner advertising.
WHAT CUSTOMERS SAY
”"From my experience, developing a successful employer brand starts from the inside. Our employers are the most important brand ambassadors. The team of Iventa encourages me and is the ideal sparring partner for us."
Mag. Ursula PramendorferPersonnel Manager Reform-Werke Bauer & Co Gesellschaft m.b.H.
”„LinkedIn is an important part of the employer branding and recruiting strategy of the Erste Group and Erste Bank. In Iventa we found a reliable partner, who consults and supports us professionally.“
Christian DorfingerHead of Employer Branding & Recruiting Erste Bank der oesterreichischen Sparkassen AG
CONTACT
”"Employers are second to none, as is our team. With knowledge and passion we guide our customers on their way to a successful positioning as an employer."
Silke Kurtz
Director | Manager – Iventa Employer Branding
